Minimizing the human cost of digital products.
I’m Alan, a product designer of eight years. By pairing early-stage research with rapid iteration, I keep people at the center to protect what matters most: their time, attention, and peace of mind.
Three days from template fork to a design system of its own: 25 components, and accessibility from 92–96 to 100 (Lighthouse, lab).
How I direct an AI design team
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I set the brand, the rules and the final approval. Somara Studio, my team of AI agents, designs, writes and ships with me.
Cart and Checkout Optimization at CoppelHow a team of seven redesigned Coppel's cart and checkout in the middle of a platform migration, and lifted web conversion and app accessibility without breaking a single purchase rule.Read case study
E-commerce App Redesign for Movistar MXWith the UX team at Onikom Systems, we redesigned Movistar Mexico’s e-commerce app so plans, devices and promotions were easier to compare and buy.Read case study
Writing
Field notes on product design and leading design teams.