Work
Cart and Checkout Optimization at CoppelHow a team of seven redesigned Coppel's cart and checkout in the middle of a platform migration, and lifted web conversion and app accessibility without breaking a single purchase rule.Read case study
Building this portfolio with my AI design teamHow my AI design team and I turned a template fork into a site with its own design system in three days, one tested change at a time and with no invented metrics.Read case study
E-commerce App Redesign for Movistar MXWith the UX team at Onikom Systems, we redesigned Movistar Mexico’s e-commerce app so plans, devices and promotions were easier to compare and buy.Read case study